Cettire, an online luxury fashion platform, has partnered with JD.com to enter China.

Mainland China is expected to become the world’s largest market for luxury goods by 2025.

This is a $150 billion opportunity that Cettire believes can be tapped by its platform.

On Monday, Cettire shares gained 21.79 per cent to close at $2.85. This pushed its market capitalisation up to over $1 billion.

Cettire said that China presents a huge opportunity for e-commerce companies.

Cettire’s brands, such as Balenciaga and Burberry, will be available in China during the second half of 2022 for the domestic market.

China is a massive market opportunity that they are focused on making available to more countries.

JD.com, China’s largest e-commerce platform, has about 550 million active customers. It generated annual revenue of 745.8 billion yuan in fiscal 2020.

Through its partnership with JD.com, Cettire will be able to provide Chinese consumers with 1,700 luxury brands.

Through the partnership, JD.com will help drive traffic and brand awareness for Cettire in China. It will also help expand the company’s reach in the logistics industry in the country.

In late 2021, Cettire hired local engineers in China to develop websites that cater to both Chinese speakers and global customers.

Cettire doesn’t have an inventory of its own and doesn’t accept returns. Its fulfillment is fully automated.

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